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Category Audit · The Whole Board

The Eastern Bays & Newmarket board
under $1,100,000.

Your Trade Me search points at the blue-chip east: Mission Bay, Ōrākei, St Heliers, Kohimarama and Newmarket. Here, a 3-bedroom house runs $1.17M to $2.02M — so a $1.1M cap buys almost none of them. What it actually buys is an apartment or a small unit near the water, in a postcode you're paying for in lifestyle, not land. That makes this board a study in the risks the sticker price hides: leasehold ground rent, the Newmarket apartment glut, body-corp drag, and coastal exposure. This maps all of it.

13 pages 11 suburbs 6 property-type tiers $1.7M–$2.0M waterfront 3-bed avg Data: Barfoot Mar-2026, REINZ, Opes, PropertyMetrics, OneRoof
Page 01 — Orientation

What does $1.1M actually buy out east?

In the eastern bays a $1.1M cap doesn't buy the villa or the weatherboard bungalow on the hill — those start around $1.4M and climb past $2M on the waterfront. It buys an apartment or a small unit. The whole board is about which of those holds its value, and which is cheap for a reason.

$1.005M
Auckland median sale price (May 2026)
↓ 23.4% below the Nov-2021 peak
+4–5%
2026 price forecast (BNZ / Cotality)
Blue-chip east tipped to lead any recovery
$1.17–2.02M
Avg 3-bed house, Ellerslie → St Heliers
Every one is above your $1.1M cap
−9%/yr
Newmarket, slowest-growing AKL suburb (24mo)
The apartment-glut cautionary tale
The Six Form Factors
Every under-cap property type, scored
Filled radar. A modern freehold apartment wins on amenity & lending; a small unit or cross-lease wins on land & growth; leasehold wins on nothing durable.
Small standalone / cross-leaseUnit / older flat New townhouseFreehold apartment Leasehold apartment
Where The Cap Bites
There is no house under $1.1M out here
Barfoot's March-2026 average 3-bed price by suburb. Every bar clears your $1.1M cap — so under it, you're in the apartment & unit market, full stop.
Read This First
The one-line version

Out east, $1.1M is an apartment budget in a house neighbourhood. That's not automatically bad — a modern freehold apartment or a tidy unit in Mission Bay, Ōrākei, St Heliers or Kohimarama buys you a beach-suburb lifestyle a western-isthmus house can't. But the same budget also buys the traps this market is famous for: leasehold titles whose ground rent resets upward, Newmarket investor apartments that have gone backwards, and ground-floor units in the coastal-inundation zone. The rest of this board sorts the lifestyle buy from the value trap.

Page 02 — Who Wins Where

Which suburb dominates on which dimension?

No suburb wins everything. This heatmap scores all 11 across the axes a sub-$1.1M eastern buyer actually trades between — including two the west never worries about: coastal risk and freehold-vs-leasehold title. Brighter = stronger.

Suburb × Dimension
The dominance heatmap
Scores 0–100 (composite/derived where noted). The inland value edge (Ellerslie, Meadowbank, St Johns) runs hot on affordability, freehold & low coastal risk; the waterfront runs hot on amenity & growth but cold on coastal & title.
The Trophy Metric
Long-run capital growth by suburb
30-yr trend growth. The blue-chip bays compound fastest — Newmarket's apartment stock is the glaring exception.
The Cashflow Metric
Gross rental yield by suburb
PropertyMetrics 2026 midpoints. Ōrākei, Mission Bay & St Heliers lead — but a high apartment yield can mask leasehold or body-corp drag.
Page 03 — The Rankings

Rank the board on the axes that matter

Toggle the axis. Same 11 suburbs, re-sorted by what you care about most.

Ranked
Typical entry price (under-cap stock)
Lowest realistic buy-in for stock that clears the $1.1M cap — mostly apartments and units. Derived from suburb medians and stock mix.
Page 04 — The Value Knee

Where does paying more stop buying quality?

Composite quality (growth, yield, land & title security, amenity, low coastal risk, freehold) against 3-year holding cost. The knee is where each extra dollar stops buying meaningful quality. Everything under the grey floor line is cheap for a reason — leasehold and the Newmarket glut live there.

Quality vs 3-Year Cost
The efficient frontier, the knee, and the junk floor
Each point = a suburb/type combination. Green = clears the quality floor AND sits near the frontier. Leasehold and investor-apartment tiers are greyed below the floor.
Clears floor & near frontier (buy zone)On the boardBelow quality floor — cheap for a reason
Bang Per Buck
Quality points per $100k of 3-yr cost
Efficiency ranking. The inland value edge converts dollars into durable quality best; waterfront pays a lifestyle premium.
The Knee In Words
What the curve is telling you

The knee sits low — around a $760k–$860k buy-in. Below it you fall through the floor into leasehold apartments (ground rent resets, banks lend 60–70%) and the Newmarket/Parnell investor-apartment glut (negative recent growth). The sweet spot is a freehold apartment or unit in Ōrākei, Kohimarama or the inland edge (Ellerslie, Meadowbank, St Johns) — most of the achievable quality per dollar. Above the knee you're buying a waterfront postcode for a small footprint: real lifestyle value, but the quality-per-dollar curve flattens hard.

Page 05 — The Wider Picture

Zoom out: apartments, and where the east sits

The category-audit rule: don't only show the trophy tier. Under $1.1M in the east the volume is apartments — and the apartment market has its own supply story and its own worst performer.

The Density Tier
Attached homes now dominate new supply
Share of NZ new-dwelling consents that are townhouses/apartments/units — 6% in 2012 to ~45% today. The east intensifies as apartments near Newmarket, Ōrākei & the waterfront corridors.
Auckland vs NZ
The most expensive region — the east, its priciest corner
Median sale price by region. Your $1.1M cap is roughly the national median, but the eastern-bays house market sits at 1.5–2× Auckland's median.
The House-Price Gulf
What a 3-bed house costs by suburb vs your apartment budget
Treemap of average 3-bed house value across the eastern board. The gap between these and your $1.1M cap is exactly the "buy an apartment instead" gap.
Page 06 — How It Evolves

The cycle, and where 2026 sits in it

Auckland's median round-tripped: up to a Nov-2021 peak, down 23%, now grinding sideways-to-up. Apartments — especially Newmarket's — lagged the recovery hardest.

The Round Trip
Auckland median sale price, 2015 → 2026 + forecast
Indexed medians. Dashed tail is the 2026–27 consensus (+4–5%/yr). You're buying ~9.6% below the long-term trend — the discount is real, but apartments carry it unevenly.
Density Mix Race
Standalone vs attached — the crossover
Animated. Watch attached homes overtake standalone in Auckland consents. Press play.
Market Temperature
Volume down, listings up, days flat
2026 vs 2025: fewer sales, more stock, same time-to-sell = negotiating power sits with buyers, especially on apartments.
Page 07 — What Drives What

Does the postcode premium buy growth?

The uncomfortable question for the east: yield and price trade off, and the highest-amenity waterfront also carries the highest coastal risk. Explore it.

Price vs Yield
The cashflow penalty of a nicer postcode
Higher-priced suburbs mostly yield less. Newmarket is the outlier — cheap apartments, decent sticker yield, but the growth to match it isn't there.
Three Dimensions
Price × Yield × Growth, coloured by tier
Rotate it. The value cluster (green, inland edge) and the waterfront (teal) separate cleanly from the apartment-centre tier (pink).
Correlation Check
What moves together on this board
Correlation of the buyer metrics across the 11 suburbs. Amenity↔coastal-risk is positive (the nicest spots are on the water); price↔yield is negative.
Page 08 — The Composition

Break the board into its parts

Tier → suburb, and the ownership structures underneath. Out east, freehold-vs-leasehold is the fault line that decides value.

Nested Structure
Tier → suburb
Treemap of the eastern board by tier. Click to drill in.
Radial View
The same board as a sunburst
Inner ring = tier, outer = suburb. Shows how much of the under-cap east is waterfront apartment vs inland value.
Ownership Structure
Freehold or leasehold — this is the question out east
Share of under-$1.1M eastern stock by title type. Leasehold and unit-title are a bigger slice here than anywhere in Auckland — Mission Bay, Ōrākei and Parnell carry notable leasehold apartment stock.
Page 09 — The Flow

From what you want → to what you buy

Follow your top priority through the property type it forces you into, and out to the suburbs that deliver it under $1.1M.

Priority → Type → Suburb
The decision Sankey
Flow width ≈ how much under-cap stock connects each priority to each outcome. "Want the beach" funnels you to waterfront apartments; "want value" funnels you inland.
Page 10 — The Distributions

The spread inside each type

Averages hide the range. Here's the full price distribution by property type in the east — and where your $1.1M cap slices through each.

Price By Type
Violin + box, with the cap line
The red line is your $1.1M cap. Apartments & units sit comfortably inside; a small cross-lease is a stretch; a 3-bed house is a different market entirely.
Holding Cost Spread
Ongoing cost by type (rates + body corp + ground rent)
Box plot of annual ownership cost. Apartments carry body-corp; leasehold adds ground rent that a house simply never pays.
Quality Floor
What falls through it
Composite quality by type. Leasehold and glut-apartment tiers sit below the floor — the "cheap for a reason" segment.
Page 11 — Compare Everything

All suburbs, every axis, at once

Parallel coordinates for the full board, then a small-multiple radar grid so you can eyeball any suburb's shape in isolation.

Parallel Coordinates
Drag any axis to filter the board
Each line is a suburb. Drag along an axis (e.g. growth > 6.2) to highlight only the suburbs that qualify.
Small Multiples
Every suburb's fingerprint
Raw-SVG radars. Ghost ring = the eastern max on each axis; filled = the suburb. Axes: Affordability · Yield · Growth · Land · Amenity.
Page 12 — Build Your Own

Filter the board to your constraints

Pick a buyer archetype or set your own filters. The charts re-render live to only the suburbs that survive.

Presets — real buyer archetypes
Or set filters
Survivors
Suburbs that clear your filters
Ranked by composite quality. Empty = loosen a filter.
On The Curve
Where your survivors sit on value
Same value-knee axes, but only your shortlist. Green still = clears the floor & near the frontier.
Page 13 — The Verdict

Three picks against three real constraints

Scored against the buyer your Trade Me search implies: someone set on the eastern bays & Newmarket, open-home ready, capped at $1.1M — i.e. buying an apartment or unit, for the postcode.

The Value Pick

Ellerslie / Meadowbank / St Johns

Buy-in ~$760k–$860k · yield ~3.6% · growth ~6%

The inland edge of the east. Your $1.1M gets closest to a real dwelling here — a tidy unit, cross-lease or small house — on freehold-heavy titles, off the coastal-inundation map, with solid growth. Best quality-per-dollar on the board and where the knee sits. Trade-off: not the beach.

The Premium / Lifestyle Pick

Mission Bay / St Heliers / Kohimarama

Buy-in ~$780k–$900k · yield ~3.8–4.0% · growth ~6.5%

A modern freehold apartment or unit steps from the beach in the suburbs your search names. Strong long-run growth and unbeatable amenity — you're buying the lifestyle a western house can't give. Non-negotiables: confirm freehold (not leasehold), check the LIM's coastal-inundation layer, and read the body-corp accounts.

Budget That Clears The Bar

Freehold apartment, Ōrākei / Remuera fringe

Buy-in ~$680k–$780k · yield ~4.0% · growth ~6.4%

The floor-clearing budget play: a post-2010 freehold apartment on Ōrākei's ridge or the Remuera/Newmarket fringe — lends cleanly, yields well, sits on blue-chip land value. Beats every leasehold title and the Newmarket investor glut on risk-adjusted terms. Avoid sub-50m² and 1990s–2000s monolithic blocks.

Avoid Unless You Know Exactly What You're Doing
The traps this cap pushes people toward out east
TrapWhy it looks cheapWhat it actually costs
Leasehold apartment (Mission Bay, Ōrākei, Parnell)Half the price of a freehold next doorGround rent resets every 7–21 yrs and has cratered values on the waterfront before; banks want 80+ yrs left & lend 60–70%; reverts to freeholder at expiry. Near-zero growth.
Newmarket / Parnell investor apartmentCheapest sticker, headline yield ~4%+Newmarket was Auckland's slowest-growing suburb — about −9%/yr over 24 months. Oversupply, high body corp, weak resale. Yield on a depreciating asset isn't a return.
Ground-floor / seafront unit (the bays)Beachfront at a "bargain"Coastal-inundation & 1m sea-level-rise layers now sit on the LIM. Storm-tide exposure, rising insurance, and future managed-retreat risk. Elevation matters more than the view.
1990s–2000s monolithic apartment blockPriced below the rest of the blockLeaky-era weathertightness risk (no cavity). Special levies for a reclad can run tens of thousands per unit; full building reclads reach $330k–$500k+.

Bottom line: out east under $1.1M you're an apartment/unit buyer whichever way you cut it, so the whole game is title and risk. The winning move is a freehold apartment or small unit — either the inland value edge (Ellerslie/Meadowbank/St Johns) for the numbers, or a beach-suburb apartment in Mission Bay/St Heliers/Kohimarama for the lifestyle — bought ~10% under trend in a buyer's market. The losing moves are a leasehold title, a Newmarket investor apartment, or a ground-floor unit in the inundation zone.

Sources: Barfoot & Thompson Suburb Report (Mar 2026) · REINZ / interest.co.nz (May–Jun 2026) · Opes Partners Auckland & suburb pages (Apr–May 2026, incl. Newmarket −9%/yr & leaky-homes) · PropertyMetrics NZ rental yields (2026) · OneRoof Newmarket suburb profile · Cotality NZ · RNZ / BNZ / Infometrics 2026 forecasts · MortgageLab & City Sales (leasehold) · NZ Herald & Stuff (waterfront leasehold ground-rent cases) · NIWA / Auckland Council coastal-inundation & sea-level-rise maps · Settled.govt.nz (leaky homes, ownership types) · ANZ / interest.co.nz (apartment lending).
Prices marked "average 3-bed" are sourced (Barfoot Mar-2026). "Entry / under-cap" buy-in figures, composite quality scores, coastal-risk & leasehold-prevalence scores, and holding-cost estimates are clearly-labelled derived/modelled values built from the sourced data — directional, not valuations. Board built around your five named suburbs (Mission Bay, Ōrākei, St Heliers, Kohimarama, Newmarket) plus their immediate neighbours; your search held six suburb IDs, so if the sixth is a specific suburb I haven't foregrounded, name it and I'll re-centre the board.